My expertise is in the design of logos, typography, colour specification, grid systems for graphic design and other identity items of a technical nature.
Positioning is a concept articulated by Al Ries and Jack Trout which postulates the existence of a hierarchy in the imagination where your company is positioned relative to others of which the consumer is aware. Ries and Trout are also the authors of "Marketing Warfare" and "The 22 Immutable Laws of Marketing". I have read "22 Laws" and evangelize the book, especially the chapter on sacrifice.
Brand asset and digital asset management. Keep valuable digital assets secure, available and up-to-date.
Product and services at times require updated or new names to most effectively and efficiently communicate the offering to the prospect. During the logo design process new ideas and avenues open or present other opportunities for more memorable product or service naming.