The Unreal World Wide Web, the Real World; integrated communication designs a relationship between them, in everyday language.
Unreal Potential, unreal expectations, virtual, good on delivering the abstract but, for many, not so hot on delivering the goods.
The paradigm in the Real World is pay-as-you-go. The paradigm on the www is make-it-free. In real terms, advertiser pays.
The only way to break through is to make your sales proposition relevant, persuasive, engaging and memorable, all dependent on the creative you employ to communicate your key message.
To be memorable on the www and in advertising is of primary importance.
Send a message to your target market. Norman Fournier helps. Art direction, corporate identity, advertising, exhibitry and www creative. He can be reached at 604 514 1587 or
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